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Email Marketing

Email marketing is a type of direct marketing that uses personalized emails to educate your email list about your organization’s services and how they can get plugged in.

WHAT IS EMAIL MARKETING?

While email marketing is often viewed as a tool for businesses looking to pad their bottom lines, it can also be useful for those organizations where profit isn’t the goal.

 

Nonprofit email marketing can mean getting people involved and spreading the word about your important objectives, and it can mean the difference between accomplishing those objectives or missing your mark.

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WHY EMAIL IS CRITICAL FOR NONPROFITS

Email can help you stay on top of your workload and connect with your benefactors. Read on to see how email marketing can help you:

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  • Develop a loyal donor base

  • Expand your reach

  • Drive more donations

  • DEVELOP A LOYAL DONOR BASE
    Through email, you can show donors the impact they’re making and the gratitude your organization has for them. It’s crucial to keep them up to date on a monthly basis.
  • KEEP THEM ENGAGED
    By sending specific messages to supporters that have engaged with you in unique ways, you can keep them engaged with content they want to see and invite them to take next steps. 78% of internet users in the US said personally relevant content from brands increases their purchase intent.
  • DRIVE DONATIONS
    Keeping track of engagement data will help you deliver relevant content to your supporters. By sending specific messages to supporters that have engaged with you in unique ways, you can keep them engaged with content they want to see and invite them to take next steps. 78% of internet users in the US said personally relevant content from brands increases their purchase intent.
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