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Social Media Marketing

Utilizing Social Media Marketing and social networks—like Facebook and Instagram—to market products and services, engage with existing customers, and reach new ones.

WHAT IS SOCIAL MEDIA MARKETING?

Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company’s brand, increase sales, and drive website traffic.

In addition to providing companies with a way to engage with existing customers and reach new ones, social media marketing (SMM) has purpose-built data analytics that allows marketers to track the success of their efforts and identify even more ways to engage.

KEY TAKEAWAYS

DEVELOP A LOYAL DONOR BASE

Through email, you can show donors the impact they’re making and the gratitude your organization has for them. It’s crucial to keep them up to date on a monthly basis.
KEEP THEM ENGAGED

By sending specific messages to supporters that have engaged with you in unique ways, you can keep them engaged with content they want to see and invite them to take next steps. 78% of internet users in the US said personally relevant content from brands increases their purchase intent.
DRIVE DONATIONS

Keeping track of engagement data will help you deliver relevant content to your supporters. By sending specific messages to supporters that have engaged with you in unique ways, you can keep them engaged with content they want to see and invite them to take next steps. 78% of internet users in the US said personally relevant content from brands increases their purchase intent.